Amplifying Experience at adidas APAC Sport-Focused Stores
adidas Basketball Sport-focused store.
adidas APAC (Asia Pacific and China) wanted to amplify their current sport-focused stores to bring more adidas brand experience into the environment for their consumers. Working along with the Global Basketball, Soccer, and Running category teams along with Global Store Design and Visual Merchandising teams, we focused on product, journey, storytelling, adidas art, and interactive experiences that would transform the consumer into the adidas culture of sport for their game, life, and world.
In all three concepts, we emphasized the sport through the ceiling elements and sports lines on the floor to anchor the space. In addition, old and new sport-specific adidas art posters were wheat-pasted on walls to bring in the adidas sport culture, which was also available for purchase. Finally, we integrated Interactive experiences for each concept. For example, Basketball includes:
A flexible event space
Guest DJs
Customization
A photo-op dunk space
An interactive hoop area
Soccer includes:
A goal-testing area cage
Official FIFA gaming Area
Custom foosball table
Customization print area
Running includes:
Adidas Running Community space
Analyze your stride treadmill
Coaching area
Water fountain
Locker storage for runs
Customization for Parley water bottles
Lit ceiling court lines and painted court floor to anchor basketball in the space.
Try on bleachers at footwear area with team banners, photos, stickers and custom tee’s.
Flexible event and customization space.
More details of the Basketball Concept below.
adidas Football (Soccer) Concept.
adidas Football (Soccer) Store Concept
Diamond ceiling element and field lines to anchor the sport.
Interactive kick/goal testing cage.
Customization print area.
More details of the Soccer Concept below.
adidas Running Store Concept.
adidas Running Store Concept
Running tickers and street lines anchor running in the city.
adidas running community space with treadmill and community run map.
Wheat-paste posters and locker storage for run club members.
More details of the Running Concept below.
