A Flexible Showroom for Nike's Next Initiatives, Products, and Stories

An elevated campaign initiative exhibit space designed for easy change out.

Nike Chicago Showroom concept.

The Nike Central market wanted to create a flexible space within their complex to share the latest and greatest with their regional partners.

The large circular balcony sets the stage to highlight the newest campaign initiative space designed to be flexible to bring together the campaign through graphics, products, and display.

Two exhibit wings lead to the showrooms and conference rooms, designed to be flexible to change out easily into future exhibits. For example, a Cortez turns 40, and a Nike Air exhibit was considered a potential first exhibit.

Three showrooms were designed with a flexible fixture panel system to showcase product merchandising stories and a seating or conference area for presentations.

Cortez turns 40 exhibit.

Jordan Air exhibit.

Men’s Apparel and Footwear showroom.

Nike Sportswear Apparel and Footwear showroom.

Women’s Apparel and Footwear showroom.