Just Do It! Building a Pitch to Sell the Idea at Nike

Nike's commitment to the future of retail.

While at Nike, when there was a will, there was a way, and often when we wanted to convince the opportunity, we would build a space where the client or guests could walk in and see the concept come to life. So often, I was tasked to design the idea and have a complete set of 3D renders but also to build out a space that showcases the concept where the client or guest could walk the proposed space, interact, touch, and feel with the offered products and to generate the client's feedback to close the deal.

Always a full-blown production, designing, building, incorporating theatrical lighting, storytelling with merchandising team, and often fashion shows with models, catering for the significant showbiz-type moment. I always enjoyed these projects as they brought back my showbiz roots.