Nike’s Full Basketball Offering at House of Hoops by FootLocker
New Swoosh + Jumpman rebranding at House of Hoops by FootLocker
House of Hoops Swoosh + Jumpman
The Nike House of Hoops concepts at Footlocker had been rolling out for years, and occasionally, I would develop upgrades or special designs for unique premium stores.
I recently toured with the Basketball category in APAC. Nike was looking at how it could share the complete offering that non of its competitors could offer by bringing Nike sport, sportswear, and the Jordan brand together in one place.
As Footlocker opened New York pinnacle stores on 34th Street and Times Square, we rebranded and integrated the Jumpman logo with the Swoosh. In addition, I redesigned and elevated the footwear walls showing the complete offering together on the wall. New-lit footwear walls are designed to lighten the space and add flexibility for category changes and movable lit or digital campaign graphics. In addition, a Video wall was integrated into the store bringing Nike basketball energy, and a sizeable lit ceiling element with the Swoosh + Jumpan further rebranded the space.
Lit Ceiling element, Lit footwear walls and lit wall bays were part of the upgrades.
Updated Fixture blocking to help categorize the extended product offering.
New design of the footwear walls add lighting and flexibility for categories and marketing.
Video and Digital Integration bringing energy into the space.
Lit Center Court header to rebrand the space.
Video wall and new re-branding on exterior.
Nike Sportswear adjacent to 2nd entrance to the House of Hoops space.