NFL Nike Jersey Launch Across America
Caption Here
Gearing up Design across Pop-Up stores, sporting goods stores, and stadium stores for the "Big Launch across North America"!
When Nike first unveiled their new NFL team jerseys designs, all hands were on deck to roll out across the United States.
Before the "Big Launch Day," our team of designers focused on the NFL Pop Up Store in New York, Key Sporting goods stores such as Dick's Sporting Goods, Sports Authority, and Modell's Times Square, as well as individual Stadium Team Stores that were gearing up to sell during upcoming game days.
Everything we did had to be approved by the NFL, which required an entire team of project managers to assist throughout the process. Many of the assets were still developing while designing and carving out Nike-specific jersey destinations within stores and stadiums across the United States. A significant focus was maintaining continuity as a brand within the various store formats.
NFL Pop Up Store, New York
Men’s and Women’s spaces with first look at the New Jerseys.
NIKEiD customization area for team cleats.
Women’s space with football flag ceiling element.
A few more details of the Pop-Up space below.
NFL Launch across Team Stadium Stores across the USA.
Each store required branding, space planning, product presentation and custom Jersey walls.
Lots of emphasis on capacity for game days.
Custom Jersey walls were designed to rollout with the launch.
Individual Stadium team store presentations below.
