Times Square Fan Gear Line Up at Modell’s Sporting Goods

Gear Up Wall and Footwear mannequin lineup.

A Modell’s Times Square Nike NFL launch Takeover.

One of the key sporting goods stores that Nike partnered with was Modell's, and Time Squares was to be the pinnacle location for the launch of the new jerseys.

We did a complete takeover of the store while bringing a large stadium graphic and lining a fleet of mannequins with full NFL head-to-toe gear floating above the stairway with a large-lit Nike Football marquee built above. In addition, a sizeable gear-up wall installation from ceiling to floor anchored the space with Nike team accessories. Product presentation and mannequins showcased jerseys, graphic t-shirts, and accessories for both women. Downstairs there was also a designated shop in the shop for Nike Jerseys.

Full head to toe mannequin fleet floating above the staircase.

Men and Women’s apparel geared up for game day.

A few more of Modell’s Times Square details are below.